Complete Guide to Set Up a WordPress Blog and Make Money
Blogging, How To, Marketing, Money & Finance, Writing March 21st, 2009

How to set up a WordPress Blog and Make Money
image by Mike Licht, NotionsCapital.com
Are you a writer? Would you like to make some good money writing about topics that interest you? Then starting a blog is something that I highly recommend. Because of my experience and success, I’ve had a couple friends and family members ask me how to set this up. I thought I would share it with everyone here for free.
This is a Complete guide to starting a WordPress Blog and earning money from it. And as a bonus you can download a free checklist to keep you on track. Here are the topics that will be covered:
- Create Blog File
- Picking a Domain Name
- Sign Up with a Web Host:
- Point Domain to Web Host.
- Install WordPress
- Login to WordPress
- Install WordPress Theme
- Set Up Permalinks
- Install Plugins
- Set Up RSS with FeedBurner
- Set Up Google Analytics
- Making Money – Set Up Advertising
- Getting Traffic to Your Blog
- Learning More
- Can Someone Do This For Me? Yes!
What Is a Blog?
A blog is a website that has some automatic organizing features included in it. Your theme, the look and feel of your website, will be consistent on every page. Your readers will find navigating your website very easy if it is in the blog format. They can browse by category, tags, or date. And you can make money all while offering your content free to your readers. How?
How Blogs Make Money
Blogs make money through having advertisements on them and also by selling products or services. I will cover all of this in detail in Step 12 below. For now, know that if you are persistent in building your blog, your content, and your readership, over time you will have the potential to make good money. How much?
Some people make very little and give up. Don’t do that! When starting out, you might only make a few dollars a month while you are building your readership. Over time you could quite easily earn an extra $1000 per month from advertising revenues. Some top bloggers make a full living off their blog earning 5 or 6 figure incomes. And their are the tippity top blogs that earn in the millions. Your income potential is only limited by your belief and the work you put in.
Of course you will need to be persistent and stick with it even when it seems like things are going nowhere. Build your network of blogging friends over time and compare notes, ask for feedback and share learnings with each other. And, of course, continually provide great content for your readers and they will reward you with loyalty and referrals.
Complete Guide to Setting Up a WordPress Blog
There is a ton of information available on making money through blogging. This post will give you the steps for setting up a WordPress blog, customizing it, getting traffic to your blog, and how to make money from your blog. I promise to offer details where it is necessary and help make things simpler where there is already a lot of complexity and confusion. There are other blogging platforms out there, but none compares to WordPress. It is the most popular and the easiest to use. It is also free. (Your only costs will be domain registration – about $10/year and web hosting – about $6.95/month.)
I’ll guide you to getting the most important things done so you’ll get off to the right start. Then once your blog is up and running, you will have enough knowledge and experience to search the internet for information that will allow you to hone your blog even further. For now, this guide will be all you need.
There are many steps, but with this post and the free Blog Setup Checklist (free excel download), you can complete this quickly, in a day or two working full time, or you can spread it out over as much time as you need. The Blog Setup Checklist will help you keep track of where you left off and a place to write down notes or questions to follow up on at a later time.
The Best Way to Use this Guide
Bookmark this page. Download the WordPress Blog SetUp Checklist (free excel document). Check off your progress and follow the steps one by one right online with this post.
The Steps to Setting Up a WordPress Blog, Building Traffic, and Earning Money
1. Create a BLOG FILE.
This is where you will keep all the usernames, passwords, affiliate codes, login URL’s, instructions and anything else relating to your blog so that you can reference them whenever you need to. There will be a lot of them, so start this right away and be diligent about putting every new item into it.
The easiest way to do this is to create a text file or a Word document. This way you can just copy and paste the information into your BLOG FILE. When you need to find a particular item, just use the “Find” feature in your text file or Word document to search for the information you need. If you want you could use a notebook instead or any other method you like.
For each item that you enter into your BLOG FILE, type a title of what the information is. (Example: “Web Host Username and Password”) This will make searching for the information easier in the future.
2. Choose a Domain Name.
This is the name of your blog (www.YourBlogName.com). You can check on availability at GoDaddy.com . You can also purchase your domain name there. That is where I keep my domains. I like to keep my domain name separate from my web host in case I ever need to switch web hosts (which I have done in the past.) When you switch registrars, you can experience prolonged downtime of your blog which you don’t want.
GoDaddy.com is a low cost provider with excellent service ($10/year). If you want you can wait to purchase the domain name from your web host in Step #3. When you do purchase, it’s important to know that Google search engines give more favor to sites who have bought their domain for longer than 1 year.
When choosing a name think about how you want to brand your blog. You can choose a name related to your blog’s theme, you could choose to brand with your own name, or you can make up a name that sounds cool. Or you could do some combination of those. Usually “.com” is preferable to other extensions such as “.net” or because it makes it easier for people to remember. Everyone thinks “.com” but if you can only get “.net” with your favorite name that should be fine.
When it comes to picking a domain name I suggest brainstorming on paper first. Mindmaps are helpful for generating ideas. Get feedback from some people about the names you’ve picked. Then click over to GoDaddy.com to check availability. You may need to modify some of the names you thought of. They will also make suggestions for you too.
3. Sign Up with a Web Host.
A web host is the company that will store all the files of your blog and serve them via the web to your readers. I recommend using BlueHost as your web host. They are the #1 on WordPress’s list of recommended web hosts. Here’s some info about BlueHost:
- $6.95/month (at the time of this writing)
- unlimited hosting space, unlimited file transfers, and unlimited domains.
- If you decide to register your domain with them, the first domain for the first year is free.
- $25 credit towards Yahoo ads and $50 towards Google ads for promoting your blog.
- 24/7 Support via phone, online LiveChat, and Support Forums
They offer an excellent deal. Once you sign up, be sure to put all the info they send you into your BLOG FILE. There are others, but BlueHost is the best in terms of both price and quality. And it is super easy to sign up right online.
4. Point Your Domain to Your Web Host.
Once you are signed up with your web host, you now need to tell your registrar (GoDaddy) to point your domain name to your web host. This way when people go to your new blog (www.YourDomainName.com) they are automatically sent to where your blog is, at your web host (BlueHost).
This may sound scary, but it is simple as pie and only takes about 5 minutes. Sometimes this step is called “Modify DNS” where DNS= Domain Name Server.
Only complete this set of steps if you bought your domain through GoDaddy.com separately from BlueHost. If you registered your domain with BlueHost in addition to hosting with them, you don’t have to do this step.
Steps
- Open email from Web Host – BlueHost.
- Look for the “NameServers.” There will be two.
- Copy the first nameserver. It will look something like:
- ns1.bluehost.com
- ns1.bluehost.com
- Go to GoDaddy.com and login using the user name and password they sent you in an email.
- Go to “Domains”
- Go to “My Domains”
- Click on your domain name (the name of your blog.)
- Click on NameServers
- Click on the “Custom Nameservers”
- Paste your first nameserver (that you copied) in the first nameserver box.
- Do the same thing with the second name server. (i.e. “ns2.bluehost.com)
- Click on OK.
Here is a screenshot of where you will type in your two nameservers:
Now your domain name will be pointed to your web host. That’s it! It takes about 3-5 hours for the site to propagate over at your web host. And in rare cases it can take up to 24 hours. Once propagated you and everyone else will be able to see your site on the web.
Even though you can’t see your site on the web yet, you can still work on getting your blog set up at your web host!
So let’s move right onto Step #5!
5. Install WordPress.
This process is where you install all the WordPress code to your server at your web host (BlueHost).
This is very easy too because BlueHost has a one click install! There are a few steps but most of the steps only take 3 seconds to do. It goes pretty fast.
Don’t be intimidated if you see words you don’t recognize. It justs looks weird because you’ve never done it before, but don’t worry you can do it. Just follow the steps below. If you are a visual person, you can see these steps in a free online tutorial at BlueHost here:
Steps to Install WordPress on BlueHost:
- Go to your new blog website. (http://www.yourDomainNameHere.com)
- Click on “cpanel login.” If you don’t see this then go to “www.yourDomainNameHere.com/cpanel.”
- Type in your username and password that you chose when you bought the web hosting. Should be in your BLOG FILE.
- Scroll down to “Software/Services.”
- Click on “Simple Scripts.”
- Click on the WordPress Icon.
- Choose the latest version of WordPress. (The highest number is the latest.)
- Click “Install Now.”
- Select your domain name.
- Leave the “subfolder” box empty.
- Give your site a name. This is the name of your blog, i.e. “My Big Honkin Blog.” Usually the same name as your domain name.
- Enter a tagline – caption catchphrase. This would be like your branding, i.e. “The Place Where You Learn All About Ducks.” (You can modify this very easily later so don’t worry about it being perfect now.)
- Uncheck the check box next to “Generate Admin Login.” This way you can choose your own.
- Choose your Admin user name and password. This will be for logging into your WordPress Dashboard for writing your posts and setting up your blog. It is best if this is different from you cpanel user name and password.
- Leave “Automatically create a new database” checked.
- Check the legal agreement.
- Click “Complete.”
You’re done installing WordPress!The system is now installing all the WordPress code for you! It only takes a few minutes.
You will receive a confirmation email from BlueHost (your web host) with the username and password you chose along with any other information you might need like support phone numbers etc. Copy and Paste the key parts of that email into your BLOG FILE. Give it the heading “WordPress Login Info” or something like that.
6. Login to Your WordPress Dashboard.
This will bring you to the place where you control almost everything about your blog including writing posts and customizing how your blog looks.
- To login go to: “YourDomainName.com/wp-admin” in your browser.
- Enter your WordPress Dashboard Login username and passsword that you just set up in Step#5.
If you don’t land at your dashboard, just give it a couple more minutes while your web host is installing WordPress to your site. When it is installed this is what you will see:

In Step #14 I have links to multiple articles on getting started with using WordPress. In the meantime, lets continue with the next step which is setting up the look of your blog, called your Theme.
7. Install WordPress Theme.
Where to Find Free Themes
In this step you will choose the overall look of your blog. There are many free WordPress themes. The best place to search for one is at the WordPress Theme Viewer. All themes can be customized with different colors, fonts, font sizes, layouts and more. However, you should look for one that is pretty close to what you like unless you are comfortable changing the code in your theme. Below I list some premium themes that make customization easy if you don’t want to deal with changing code.
Look for themes that are compatible with the latest version of WordPress that you just installed. You’ll be able to check on this at the theme view.
You can also find themes by searching for “WordPress Themes” in Google or your favorite search engine.
The theme that I am using as of this writing is the “Genki Theme Fixed Width” by ericulous. It is compatible with WordPress 2.7 and I like how it has 4 widget areas in the sidebars.
The Benefits of a Buying a Premium Theme
If you want be able to easily customize a theme, (and not have to deal with coding!) you might want to consider a premium theme. These themes have a one-time cost that gives you an additional dashboard for changing the colors, fonts, layout and more on your theme. So making changes to the look of your blog is easy.
With premium themes you will have access to online tutorials on how to use the theme and you’ll also have access to online support when you have questions. Often these are not available with free themes.
With free themes when you want to customize them you will need to change the coding which can be a little tricky if you’re not familiar with coding. If you are new to this, a premium theme can save you time and hassle learning how to code.
If I were new again, I would choose a premium theme. Even today knowing how to do a little bit of coding, I would choose a premium theme just for the convenience of being able to change the theme so easily.
Here are 3 Premium Themes that I have researched and that are very user friendly for new bloggers.
1.”Headway Theme”

Headway Theme is my favorite premium theme. It is incredibly flexible and fun to use. Definitely check this one out! I’ll be writing a review of this one very soon.
2.”Thesis Theme”
The Thesis Theme is my 2nd favorite. It also comes with a control panel for customizing the look of your blog. When you click on the above icon to see more about the them you’ll be able to see many blogs that have used this theme to create spectacular looking sites. This one is also a little less expensive than the Affiliate Theme.
3. “Affiliate Theme”
There are many ways to configure this theme including several different layouts, all without touching a line of code! Unique Blog Designs is known for their beautiful, simple, and elegant web designs.
Click here to see a very short video demonstration of how the theme looks and works. (Click on the “Learn More” button to see the video.)
They are all excellent and all are highly recommended within the WordPress blogging community.
Steps to Install WordPress Theme
- Download the theme that you like the best. Look for the “Download” button on the website offering the theme. This will deliver a zipped folder to your computer. Choose “Save.” For now I would choose save to your Desktop. When you’re done you can move that folder to a designated “Blog” folder that you set up for all blog documents and files. You can download and install as many themes as you like. At the end of this process you’ll choose one to activate.
- Open the Zipped Folder and choose “Extract All Files.” This will then open a new folder with all the files unzipped and ready to use.
- Important: Check to see if there is an extra folder inside the Theme folder you downloaded. So the folder you unzipped might be “ABC Theme” and when you click on that folder to see the contents you see another folder called “ABC Theme.” (Yes, the same name. Or maybe different.) The bottom line is it is this inside folder that you will need to upload. If you click on the unzipped folder and you see files and and image folder etc, then it is the top level folder that you upload.
- Download FileZilla if you don’t already have an FTP application on your computer. Click on “Download Filezilla Client.” This application allows you to upload files to your blog, such as theme files, pictures, and plugins (which add functionality to your blog – we’ll get to that later.) This is quick, free, easy, and painless.
- Open FileZilla or whichever FTP application you have.
- Click on File -> Site Manager.
- Click on New Site.
- In “Host” type “YourDomainName.com”
- In “ServerType” Choose FTP.
- In “User” type your WordPress Dashboard username. (from Step #5)
- In “Password” type your WordPress Dashboard password. (from Step #5)
- Click on “Connect”
- Under “Remote Site” expand your folders by clicking on the [+] sign. This will show you all your blog files that are on your BlueHost server.
- Double Click on “public_html”
- Double Click on “wp-content”
- Double Click on “themes.” Here you will see a couple of themes already loaded: “Classic” and “Default” which you are free to use if you like them.
- On “Local Site” search for the (unzipped) folder that holds all the theme files.
- Drag that theme folder to your “Remote Site” into the “Themes” folder. You will see a running log of all the files being transfered over to your site.
- Login to your WordPress Dashboard: “YourDomainName.com/wp-admin”
- Click on “Appearance” in the left hand navigation section. This brings you to “Themes”
- Click on the new theme you just uploaded. This will show you a preview of how your site will look.
- Click on “Activate” in the upper right hand corner of the preview box.
- Scroll to the top of the page and click on “Visit Site” to see how your site looks. (Bear in mind that you may not see it show up if you are still waiting for your nameservers to propagate.
- To customize: for Free Themes you’ll need to change code in “Appearance”->”Edit.” For Premium themes, follow their instructions to find the theme control panel within your WordPress Dashboard.
Congratulations! Your theme is set up!
Troubleshooting tip: if the theme you uploaded doesn’t show up it may be because of step 3 above. Double check that again.
8. Set Up Permalinks.
This is a small little step that will make your posts more likely to show up in search results. You want this so that you will get more traffic. Here’s what you do:
- In WordPress Dashboard, click on “Settings” in the left hand navigation panel.
- Click on “Permalinks.”
- Click on “Day and name” option.
- Click “Save changes.”
That’s it. Takes less than 2-3 minutes and it is well worth it!
At this point, you could write your first post if you wanted to. If you want to wait until everything is in place then keep taking the next steps.
9. Install Plugins.
These add functionality to your blog. The install is the same process as installing your theme (Step#7). You download, unzip, and then transfer the plugin files to your site via FTP (FileZilla) except this time you put them in the “Plugin” folder on your “remote site” not the “Theme” folder. The “Plugins” folder is inside the “wp-content” folder on your remote site. Have that folder open before you drag the plugins over.
Once uploaded, go to “Plugins” in your WordPress Dashboard and click on “Activate” to enable each plugin. For each plugin, there may be additional instructions for usage that you will find on the page where you downloaded the plugin.
Here are the plugins that I recommend installing. They are all free, as are most WordPress Plugins. The ones that are in Bold I recommend installing first. You can click on the link on each to get to the download page:
Adsense-Deluxe 0.8
Place Google AdSense ads in your WordPress Posts. Requires WordPress 1.5 or higer. For complete usage and configuration click on AdsenseDeluxe under the “Options” menu. By Acme Technologies.
Akismet 2.2.3
Akismet checks your comments against the Akismet web service to see if they look like spam or not. You need a WordPress.com API key to use it. You can review the spam it catches under “Comments.” To show off your Akismet stats just put <?php akismet_counter(); ?> in your template. See also: WP Stats plugin. By Matt Mullenweg.
All in One SEO Pack 1.4.7.4
Out-of-the-box SEO for your Wordpress blog. Options configuration panel | Donate | Support By Michael Torbert.
Originally authored by Steve Smith, this plugin detects all ways to access your original WordPress feeds and redirects them to your FeedBurner feed so you can track every possible subscriber. By FeedBurner.
Full Text Feed 1.04
Prevents WordPress 2.1+ from adding a more link to your website’s feed. By Ronald Heft, Jr.
Google Analytics 2.2
— Adds Google analytics to your blog, with all sorts of advanced tracking toys enabled. By Denis de Bernardy. You will need to sign up with Google Analytics to use this. It is free.
Gregarious 2.0 RC 1
The ultimate social bookmarking plugin. Need I say more? By Ankur Kothari.
Popular Posts 2.6.2.0
Displays a highly configurable list of the most popular posts. Instructions and help online. Requires the latest version of the Post-Plugin Library to be installed. By Rob Marsh, SJ.
Post-Plugin Library 2.6.2.1
Does nothing by itself but supplies common code for the Similar Posts, Recent Posts, Random Posts, and Recent Comments plugins. Make sure you have the latest version of this plugin. By Rob Marsh, SJ.
Similar Posts 2.6.2.0
Displays a highly configurable list of related posts. Similarity can be based on any combination of word usage in the content, title, or tags. Don’t be disturbed if it takes a few moments to complete the installation — the plugin is indexing your posts. Instructions and help online. Requires the latest version of the Post-Plugin Library to be installed. By Rob Marsh, SJ.
StumbleUpon It! 0.1
Easy plugin that allows your visitors to submit your blog posts to StumbleUpon.com. By Andrew dela Serna.
Subscribe To Comments 2.1.2
Allows readers to receive notifications of new comments that are posted to an entry. Based on version 1 from Scriptygoddess By Mark Jaquith.
WordPress.com Stats 1.3.7
Tracks views, post/page views, referrers, and clicks. Requires a WordPress.com API key. By Andy Skelton.
WordPress Database Backup 2.2.2
On-demand backup of your WordPress database. Navigate to Tools ? Backup to get started. By Austin Matzko.
WP-Amazon 2.0 Beta 1.1
WP-Amazon adds the ability to search and include items from Amazon to your entries. By Rich Manalang.
WP-ContactForm 1.5.1
WP Contact Form is a drop in form for users to contact you. It can be implemented on a page or a post. It currently works with WordPress 2.0+ By Ryan Duff, Peter Westwood.
In the future you may want to add more plugins as you desire more functionality. If you find yourself wishing you could do something with your blog, chances are there is a plugin that exists that can add that functionality. Simply search [WordPress plugin "type of function you are looking for"] in Google or search WordPress.org for available plugins.
How to Install Plugins
- Download plugin and save to your computer.
- Open the zipped folder.
- Click “extract all files”
- Upload files or folder to “wp-content/plugins” on your “remote server” via FTP on FileZilla.
- In WordPress Dashboard, click on “Plugins”
- Click on “Activate” to enable each plugin.
- Follow any specific instructions on how to use each plugin.
10. Set Up Your RSS Feed with Feedburner
This will allow your readers to subscribe to your blog via a reader or via email for free. It will also allow you to monitor the growth of your subscribers!
Steps:
- Sign up for free at FeedBurner.
- “Burn” your feed by typing in your feed URL (http://www.yourDomainName.com/feed). Feedburner will then give you a new RSS Feed URL that will allow you to track your subscribers. (Put this new feel URL into your BLOG FILE!)
- Enter your Feedburner RSS feed URL into the plugin called “FeedBurner FeedSmith” to enable tracking.
- Add “Email RSS Form” to your Blog with the next steps:
- In Feedburner click on your feed.
- Click “Publicize” tab.
- Click “Email Subscriptions”
- Copy code for the subscription form.
- Go back to WordPress Dashboard.
- Click on “Appearance”
- Click on “Widgets”
- Choose the sidebar where you want to put this mini-form.
- Click “add” on “Text” widget under “Available Widgets.”
- Drag the widget to the location you desire. (Usually at the top)
- Click “edit” on the Text Widget
- Paste the subscription form code in the main box. You can also give the Widget a title or leave it blank.
- Click “Done.”
- Click “Save changes”
Now you can go and visit your site to see how it looks. That is the basic process for adding any widget, so you might want to copy and paste these instructions into your BLOG FILE.
11. Set Up Google Analytics
This will allow you to monitor and analyze the traffic to your site. It’s very powerful and it’s FREE! Here are the steps:
- Go to Google.com/analytics. Sign up for free account.
- Copy the code they give you and paste it into the Google Analytics plugin you installed.
That’s it!
12. Making Money – Adding Advertising
There are several ways to make money. I will cover the 5 main ways here. They are:
- Contextual Ads
- Affiliate Ads
- Ad Networks
- Direct Ad Sales/Sponsorships
- Selling you own products/services
The best way to figure out what works best for your site is to test, measure the results, and then test other options to see if it is better or worse than a previous set up.
Contextual Ads
These are ads that display on your website that are related to the content of your site. The most popular is Google Adsense and is probably all you need.
It is important to note that youshould be sure to follow Google’s rules closely because if you don’t you can find yourself kicked out of their program will no chance for appeal. (You need to actually read their rules and understand them.) Being banned from their program could be a really bad thing if a lot of your income comes from them.
That is why a lot of super top bloggers look to find ways to diversify or replace that income over time so as not to be so dependent on an income source that could be taken away at a moment’s notice.
I still recommend using these ads because they are easy to implement and as your blog traffic grows so will your income. Yahoo also has a program. To find others do a web search for “contextual ad program.”
How to Set Up Google Adsense on Your Blog
- Sign up with Google Adsense. It’s free.
- Create the ads you want with Adsense’s tool.
- Copy the code they give you.
- WordPress Dashboard ->Appearance->Widgets
- Add “Text” Widget to desired sidebar.
- Drag widget to desire location in sidebar.
- Click “edit” on widget.
- Paste in Adsense code. (like you did in Step#10- setting up your RSS)
- Leave title bar blank.
- Click “done.”
- Click “Save changes.”
- Check how the changes look on your site.
There’s a lot more that goes into doing Adsense right. You might want to check out either or both of these books which describe how to maximize your profit from Adsense:
The AdSense Code: What Google Never Told You About Making Money with AdSense
~ Joel Comm
The Best Damn GOOGLE ADSENSE Book COLOR EDITION: How to make dollars instead of cents with Adsense
~ Harry J. Misner
Affiliate Ads
When you become an affiliate for a certain product or service you receive a “commission” whenever you refer a sale. Sales are referred by your readers clicking on a banner ad or a text link ad that takes them to the company’s website.
Here’s an example. Let’s say your blog is about dogs. So readers who come to your site are interested in dogs, so you will probably do well by having a few key affiliate products that you advertise on your site.
The quality of the affiliates ads you have on your site reflect on your website so it serves you well to choose high quality products and services.
Once you find products and services that you think are good quality and that your readers would be interested you will seek to join their affiliate program. Most products and stores have an affiliate program.
Once you join the program you may promote their product with a banner ad in your sidebar. You set this up similar to setting up Google Ads by inserting the affiliate code into a text widget.
You can also promote affiliate products directly in your blog posts. This can be more effective because you can give a description and personal recommendation of the product. In this case you simply link to the product using your affiliate link.
Just like Google Adsense, with affiliate programs the product or service provider does all the tracking of sales and will usually send you payments automatically and electronically.
The other way to find affiliate programs that fit well with your site is to join an affiliate network and browse for products and services with which you can become an affiliate. Here are a few well known networks:
- Amazon Associates
- Clickbank
- Commission Junction
- e-Junkie
- myhelphub (many great writing products)
- Linkshare
Ad Networks
These are networks that work as a middleman. They secure the advertisers and you provide the advertising space. The way they come together is by placing their ad code in a sidebar text widget. When you sign up with any of these they will give you the code you need and instructions for placing it in your blog.
They will keep track of all sales and they will usually pay you monthly either through ACH, PayPal, or a check.
Direct Ad Sales/Sponsorships
This setup is where you secure the advertisers or sponsors. You are responsible for setting your rates, invoicing and setting up the coding of the ads whether they are a text link or a banner ad. The coding is not hard at all. Here is the basic html code you would use:
Text Ads HTML code:
<a href="Insert Link Here" >Anchor Text Here</a>
Banner Ads HTML code:
<a href="insert link here" ><img src="link for image here" ></a>
You simply put the code into a text widget in your sidebar or insert it into a post. And then keep track of payments. Here is a good article on how to set your advertising rates.
Selling your own products/services
This is pretty self explanatory. You come up with the products and services that you want to sell personally. Then you design the text or banner advertising to go along with it. You place the promotion for your products and services into blog posts and/or into your sidebar with text widgets.
You can also outsource the production of products that you’d like to sell and have them drop-shipped to your buyers so that you never have to handle inventory or shipping. One example is CafePress that will produce t-shirts, mugs, and other items with your artwork on them.
Advanced Techniques for Making Money
The Blog Mastermind Coaching Program. This is a step-by-step, weekly coaching program led by famous six-figure income blogger Yaro Starak. He has pages and pages of testimonials from his successful students. He teaches you how to set up and profit from your blog. If you want to fast-track making money from your blog, this is truly worth your consideration.
“Blogging All the Way to the Bank” - this ebook teaches you some advanced techniques for growing your blog and making money. I learned some new and profitable tips from this book and definitely recommend it.
13. Getting Traffic to Your Blog
The number one rule is to create valuable content. This is really important. You want people to keep returning to your site. But, how do you get them there in the first place? Time and lots of effort. If you keep at it, using these suggestions below, you will grow your site. I’ll cover both online and offline strategies. Try them both. The easiest to start with are the online ones.
Offline Strategies to Get Blog Traffic
- Tell all your friends.
- Create flyers or business cards to give to everyone you meet.
- Write a press release.
- Do some interviews on TV, radio or in newspapers.
- Create a local access TV program where you present similar information that your blog presents and be sure to make your blog URL prominent on the show.
- Post flyers in places where your target audience frequents – also try libraries, the post office bulletin board, supermarkets, and community centers.
- Merchandise: bumper stickers, t-shirts, etc. You could look into CafePress.com.
Online Strategies to Get Blog Traffic
- Email all your contacts that might be interested and ask them to pass the info to their contacts that might be interested.
- Social Networking. Join the top social networking sites and grow your network of friends who are interested in your topic and who are willing to support your writing with votes on social network sites. I cover this in more detail in the next segment.
- Comment on other blogs. Every time you leave a comment you will get a link to your blog and people who read comments might come visit your site. Seek out blogs that are similar to your and have a large following which you can tell by the number of subscribers they have and the amount of comments the blog gets.
- Participate in blog carnivals. You can find out about them by searching online or you can check out BlogCarnival.com.
- SEO: Optimize your site for search engines. This practice is called Search Engine Optimization or SEO for short. I’m convinced you could read about this for the rest of your life, but at some point you need just the basics so here is a good article by a trusted source on some basic SEO techniques. (The author also offers a free e-book on identifying the best keywords to use.)
- Create a contest for your readers that gets them to tell other people about your blog.
- Write guest posts at other blogs for exposure to new readers.
- Build links to your blog by commenting on blogs that have “dofollow” links which means that search engines will see those links. This helps you get more search engine traffic eventually.
- Write really good content. Write really good content. And write some more really good content.
- Brand your blog for success.
Here are a few other articles on getting traffic to your blog:
Social Networking Basics
There are so many social networking sites out there that it can become dizzying trying to figure out which ones are best given our limits on time. So I will give you some basic advice that should really benefit you while keeping it simple.
Here are the basic and most popular sites you should consider joining:
I recommend starting out with StumbleUpon, Facebook, and either MyBlogLog or BlogCatalog.
Facebook: Use this to notify your circle of friends and family about your blog and keep them up to date on posts. You can create groups on Facebook of just people who are interested in your content. You could ask them to share it with their friends.
MyBlogLog/BlogCatalog: Use this to find other blogs and bloggers. You can learn what makes a good blog. You can comment on great blogs, and also make friends with people who would like to help support and promote your writing either on social networking sites or with links to your blog.
StumbleUpon: This can probably bring you the most traffic. Here’s what to do:
- Join. It’s free.
- Read about how to use this service for discovering new websites that interest you.
- Search for topics related to you blog or particular blog post.
- When search comes up, check out the profiles on the right hand side that list users who are interested in this topic.
- You can contact or each of these people.
- Craft a polite email that says you noticed that they are interested in “Topic X” and that you write content in that topic. Offer them a link to your site or blog post. Offer to review anything that they may want you to look at.
- Of the people who respond, ask if they would like to agree to support you and you support them on StumbleUpon.
- If so, add them as a friend, write a positive “review” of their profile on StumbleUpon, and ask for their email.
- Compile a list of emails of social networking friends who would like to support you.
- Over time email your list with new posts that you would like to share with them and ask for a review if they like it. Offer to review anything of theirs in return. Be sure to use the BCC feature on your email when sending to a whole list so that your social networking friends emails are kept private.
Over time as you gain more friends, you could see considerable traffic from StumbleUpon if a lot of people review your blog posts. Always be courteous, don’t pressure people, and offer to reciprocate support. Be sure to let people know that you don’t expect them to automatically vote for you, only if they like your content.
14. Learning More About Blogging, WordPress, and Making Money.
All these steps take time, but if you are persistent and write good content, you will have success. And once you have the basics down you’ll probably want to learn more.
Don’t forget to download the free Blog Setup Checklist which will help you keep track of the blog set up process and a place to write down notes or questions to follow up on at a later time. (Clicking on the link will download the free excel checklist.)
Here are some basic articles from Wordpress.org on getting started with their blogging platform:
- Introduction to Blogging
- First Steps With WordPress
- WordPress Semantics – Learning the Jargon
- New To WordPress – Where to Start
- Creating Individual Pages
- Using Images
- More WordPress Beginner Lessons
Here are a few highly recommended programs to check out:
“Blogging All the Way to the Bank” - this ebook teaches you some advanced techniques for growing your blog and making money. I learned some new and profitable tips from this book recently that I am excited to implement soon.
“Launch the *** Out of Your eBook” - for when you write your first ebook. This is an awesome book that will help you sell lots of copies of your book. I highly recommend it as do many others.
“SEO Book Training Program” - This is a comprehensive training program for learning SEO. It comes highly recommended. They also offer many free and very valuable SEO tools plus some basic free training. There is a fee for the advanced training.
15. Can Someone Do This For Me? Yes!
(UPDATE: Dec 14, 2009)
If after reading all the above information, you want someone else to do all the heavy lifting of setting up your wordpress blog for you including the web hosting, installing of wordpress, etc., then look no further than Page.ly. This is a new offering that I haven’t seen anywhere else! Everything is set up for you. There are dozens of super cool themes to choose from. The greatest part is that set up literally takes 2 minutes! And if you want read what others think of Pagely they have many testimonials praising their service. If I was starting all over again, I would be very tempted by this option!
Combine this with The Blog Mastermind Coaching Program to get ramped up quickly on making money from your new blog.
Final Words
I hope you enjoy blogging as much as I do! And I wish you much success in making money from your writing. With practice of your writing craft and persistence in building traffic to your blog, you will definitely succeed!
Please Share!
Please share your comments, thoughts, questions, and links to your new blog! Please come back and fill us in on your progress & success!
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March 24th, 2009 at 5:57 am
This is an extraordinary guide to setting up a WordPress Blog. It’s a Newbies paradise
Great Effort in piecing this information together.
March 24th, 2009 at 9:29 pm
Thank you Adam for your kind words. I really appreciate it! I worked hard to make this very complete!
March 26th, 2009 at 10:30 am
Wow. What a long and detailed post about setting up a blog. When someone asks me how to setup a website, I’m going to lead them to this post.
I’ve wanted to create a blog post (or even a whole website — maybe you should do that once this post goes totally viral) showing people how to set up a website, but I never did.
I’m glad you did.
I’m going to go digg it!
March 27th, 2009 at 4:28 am
Ya..you must be work hard to make this post!..its very useful for everyone who has already having a blog or another without.. I my self was trying make my web be a good one..
March 27th, 2009 at 12:26 pm
Thanks Paula!! I really appreciate that!
March 29th, 2009 at 4:23 pm
Wow..!! Very detail and well-written guide!! Thanks a bunch!! I agree with Adam, it’s like a paradise for newbies!!
April 2nd, 2009 at 5:00 am
This is one hell of a post! I’m sure it’s gonna draw more and more people to your blog.
April 3rd, 2009 at 5:29 am
Very well written, remember that first time blogging days for me, after reading your checklist, I didn’t realize I have done the most, but the tips you have provided are very original and authentic, reminds me that I still have many things to do .Great post and educative.
April 3rd, 2009 at 2:51 pm
Thanks Gallagher! It was a lot of work. Hopefully it is helpful to newbies and those who need to set up a second one and can’t remember the process! Please pass along to your friends who could benefit from it!
April 3rd, 2009 at 2:58 pm
@helpfuture – thanks for the kind words! Please pass it along to anyone you think can benefit from it! Thanks!
April 3rd, 2009 at 3:06 pm
Thank you Paula! Hope you are well!!
April 3rd, 2009 at 3:25 pm
Thanks Ari!
April 12th, 2009 at 7:37 pm
Very organize well structured article. Contains everything you need to know to get started blogging and making money online.
Good job, keep up the good work!
April 16th, 2009 at 12:22 am
Wow, this is an absolutely amazing post. So much info and practical tips. Thank you for your work on this. I have tons of friends who could use some guidance on how to set up a blog.
April 16th, 2009 at 12:53 am
Ari, excellent post! That is a great list of plugins! Here are a few things I do when setting up a new blog:
1. Have several articles together before you install your blog (with the right keywords). Then after the install immediately post the articles. The most spiders & bots will appear after the install and grab the content (and index it). This gives you a rush of traffic to your site.
2. Use Text-Link-Ads, they pay out the best for advertising revenues. Much better than google.
If you are looking for detailed steps on creating sites that run themselves check out my ebook called “WordPress on AutoPilot: Get Your Blog to Automatically Find Content, Traffic, and Sales”.
Here is a link: http://www.chimp-simple.com/2009/03/24/wordpress-on-autopilot-ebook-description/
Good Luck!
April 16th, 2009 at 3:02 am
Thank u for your guide to setting up a WordPress Blog.i hope this is so much useful for people how to make a web site.
April 16th, 2009 at 2:31 pm
Wow!!!
This is huge information. I do know something about Blogger, but now i have no excuse to start with Wordpress. Thanks
April 20th, 2009 at 11:53 pm
nice post. thank you
April 24th, 2009 at 2:55 am
I really impressed it.good blog.thanks for the blog
April 25th, 2009 at 3:03 am
Actually,i am planning to shift from blogspot to wordpress and wondering to get a complete guide to setup wordpress blog and make some money with it!
Hope,i came to a right place and your guide is good!
thanks!
April 27th, 2009 at 5:57 am
Nice post…thanks for sharing the information with us…..
April 28th, 2009 at 11:46 am
Yea, blogging rules now.
But godaddy is not the cheapest domain registrator
May 5th, 2009 at 4:30 am
Thanks for this info..will try to do blogging now and earn a lot of money…
May 5th, 2009 at 4:34 am
I do blogging but I just use it as a form of my daily journal,www.expressithere.blogspot.com. I might try to enhance this and probably earn as what you have said. Thanks for the info anyways.
May 6th, 2009 at 11:35 pm
wow, very complete
thanks, the step by step explanation very useful for beginner like me
May 7th, 2009 at 12:13 am
I used this guide to help me set up my site. I’m now making over $5 a day within the first month! thanks so much!
May 8th, 2009 at 5:34 am
I’ve been working from home for some time now and it really is possible to make a great income. In order to find something that is legitimate, you must first understand what you are looking for (e.g. work or business opportunity).
Most online work requires you to have some sort of specialized technical skill sets. You should never pay to start an online job. Any site that requires you to pay to work is definitely a scam. On the other hand, if you are not technically qualified for most online jobs, then your best bet is starting your own home based business. Starting a business does require up front cost.
The quickest way I know to make some extra cash is by selling stuff on ebay or searching craiglist for work- these are normally only short-term fixes. I’ve tried them both and lost interest very quickly.
May 8th, 2009 at 8:11 pm
I use adsense on my blog. It’s worked out ok. Does anyone have experience with these alternative ad networks people have listed?
May 11th, 2009 at 8:29 pm
great post very detailed thank you very much
May 11th, 2009 at 11:24 pm
I hope you are well. good post and educative.thanks for tip.
May 14th, 2009 at 1:41 am
This is a great step-by-step method in setting up WP Blog! I’m just a newbie and I really appreciate this simple and understandable guide. A very big thanks!
May 14th, 2009 at 2:31 am
Awesome information! Thanks for sharing the above steps.
May 16th, 2009 at 2:55 am
Wow! Thanks for the detailed guide. Going to bookmark this.
May 16th, 2009 at 1:56 pm
@Rebecca – you’re welcome!! Good luck! Thank you for bookmarking!
May 16th, 2009 at 2:14 pm
@Brett – yes, I’ve used many. Amazon is great. I’ve used BlogAds. They are so-so. They take a long time to pay which is very unusual. I’d love to hear other bloggers experiences.
May 16th, 2009 at 2:19 pm
@Best Instrumentals – that’s great! Please bookmark and pass on to your friends! Thanks!
May 16th, 2009 at 2:32 pm
@Virra – good luck with your blog and adding monetization to it!
May 16th, 2009 at 5:26 pm
@BMB – much thanks for the support and for passing it on to your friends!
May 21st, 2009 at 12:32 pm
Wow. That’s a ton of great information. If anyone wants to go in even deeper then this post then google “30 day challenge.”
May 24th, 2009 at 2:37 am
Thanks for your information, there is many article about how to start blogging and how to make money, but some of them are paid… And this is free
Thank You
May 30th, 2009 at 2:30 am
Wow! Thanks for the detailed guide.i am Going to bookmark this.
June 1st, 2009 at 7:45 pm
Thanks for this guide. This is a minibook. This is what bloggers sell as their ebook to make money off other newbies.
Jason
June 2nd, 2009 at 8:02 am
Even if I already made a blog, I found on your article many new tricks on how to improve my blog. You cover a lot and that plug in section is really nice , I just hope in time I will be able to make a nice blog as yours.
June 2nd, 2009 at 1:56 pm
Having written articles that require this much work, I commend you for your service to the future bloggers. I’m sure they will appreciate it! Great job.
June 3rd, 2009 at 12:49 pm
This has been my bible for the past month as I’ve transferred my blog over from WordPress.com to the self-hosted WordPress, redesigned the site, and set it up with advertising. Thank you, thank you for this well-written, unbelievably informative, easy-to-follow article!!!
If you’d like to see what I’ve accomplished in the past month thanks to this article, check out http://www.theredwhiteandgreen.com.
June 6th, 2009 at 10:52 am
@jgrayson – thank you for the testimonial! So so glad this article helped you set everything up. Your site looks awesome and your content is very informative! Congrats!
PS: If you have friends who could also benefit, please send them the link! I love getting new readers to my blog!
June 6th, 2009 at 10:56 am
@Ibrahim – thanks so much for the kind words. They mean a LOT to me! Thanks!
Please tell your friends about the article if you thing it would benefit them! Thanks!
June 6th, 2009 at 11:07 am
@Gorj Design – thank you. I’m glad you found the article helpful. Thanks for letting me know! Please tell your friends! Your blog looks very nice even though I can’t read your language.
Good luck!
June 6th, 2009 at 11:11 am
@Make Money – thanks. I thought about selling this as an ebook, but I wanted as many people as possible to benefit from it so that’s why it’s free here! Please tell your friends!
June 6th, 2009 at 11:21 am
@apx – thanks! If you love it and think it’s valuable, please bookmark on StumbleUpon.com Thank you! See the “Share This” at the end of the article. Thank you!
June 6th, 2009 at 11:50 am
@Bisnis -thanks! Good luck with your blog! If you like this article and if you have time, perhaps you would give it a thumbs up on StumbleUpon.com?
Thanks!
June 10th, 2009 at 10:05 pm
Hands down the best guide I’ve seen – nice work and thanks for all the great resources.
June 12th, 2009 at 3:15 am
I was searching on the Internet about this topic and I came across your post. Thanks for sharing it with us. It’s really helpful. I am so lucky that I found your blog.
Cheers,
Holiday With Mama
June 12th, 2009 at 7:40 am
Thanks for giving such information about wordpress blog.The way you describe all that things is fantastic.Thanks a bunch.I am going to bookmark this.
June 15th, 2009 at 7:39 am
Very Detailed and Elaborated description….Very helpful article..It will really help in setting up a new blog and also to those who wants to improve their blog.
June 16th, 2009 at 1:52 pm
It’s also important to note that bloggers need to keep their Wordpress platforms updated with the newest version (currently 2.8). If you don’t update, it could put your blog at risk for hacks and other security scares.
June 17th, 2009 at 1:00 am
I would choose a premium theme just for the convenience of being able to change the theme so easily.
June 19th, 2009 at 6:40 pm
Every step was worthwhile. This was my template through it all. Many thanks.
June 25th, 2009 at 4:09 am
Thanks for the tips and useful information.I think this is an extraordinary guide to setting up a wordpress blog.The way you describe all that things is very good and easy to understand to me.So thanks.Keep blogging.
June 26th, 2009 at 7:17 am
I think this is an extraordinary guide to setting up a wordpress blog.The way you describe all that things is very good and easy to understand to me.So thanks.Keep blogging.
June 27th, 2009 at 12:00 am
This is really an extraordinary guide to setting up a wordpress Blog.Thanks for the useful information.Good luck and keep blogging.
June 29th, 2009 at 7:20 am
Many easy steps. but it takes time.
June 30th, 2009 at 10:10 am
this is really the good instruction for set up wp. thank you for all help.
June 30th, 2009 at 4:25 pm
Wow … what an effort. I’ve been a Joomla man for some time now but have never seen such a full-scale guide to getting started.
So happy you took the effort. I’ll stumble u for sure.
July 4th, 2009 at 3:57 pm
Thank you for the wonderful tips and techniques for setting up a blog. I feel that having the right plugins is very important for a successful blog. Someone had recommended to add the simple tags plug in…have you heard of this or used it before?
Also, with the thesis wordpress theme, do you still need to add plugins?
July 8th, 2009 at 4:17 am
That’s pretty good article, I really like the tips you have given..
July 8th, 2009 at 1:41 pm
@success quotes – I’m not familiar with that plugin. Also, WordPress already has tag functionality built in. With Thesis theme, you’ll only need plugins if you want additional functionality. But they are very easy to add so don’t let that stop you from getting set up with Wordpress.
July 8th, 2009 at 1:56 pm
@Pool Guy – Thanks for the Stumble!! Hope it is helpful to you or perhaps a friend of yours.
July 8th, 2009 at 2:40 pm
@Amy – THANK YOU!!! I’m so glad that this was helpful for you! Your blog looks great! Nice job!
July 8th, 2009 at 3:06 pm
Thanks, Elliot. That’s true.
July 8th, 2009 at 3:48 pm
@Holiday – are you planning to switch from blogger to wordpress? I definitely recommend it. Good luck!
July 13th, 2009 at 11:55 pm
That’s really a great article.It’ll help people for make wordpress blog.Thanks for the tips you have given.I keep seeing article like this.Thanks for sharing such a great blog with us.Keep blogging.
July 14th, 2009 at 1:01 pm
This is the most comprehensive guide I have come across. Thanks for sharing this with us! There are many things even experienced bloggers can learn from this post.
July 15th, 2009 at 9:02 am
That’s a nice tutorial.I set up by blog by this method but have been using free hosts for the time being.Thanks a lot for this tutorial.The plugins are good.
July 21st, 2009 at 7:06 pm
Thank you for writing this. I am just about to jump head first into some serious blogging so hopefully it’s still a way to generate income! Much appreciated.
July 21st, 2009 at 8:04 pm
@Bryan –
If you are dedicated, put the time into it, and present valuable content you will do well!
Wishing you all the best. Let us know what you choose for your blog so we can check it out!
July 21st, 2009 at 8:59 pm
@Vish – thanks. Where did you find a free host?
July 23rd, 2009 at 8:23 am
wow….
very complete
July 27th, 2009 at 2:10 am
you just answered all of my questions that i had in my mind about the wordpress org… i used the wordpress.com and found its quite handy…. but wordpress.org is something that always invoked a sense of curiosity in me… and to be true i never found out about its functioning and operation… but now after going through this post i can say that.. i have plenty of ideas and information about wordpress.org and the next step for me is to form my own new wordpress blog.. thanks
July 29th, 2009 at 2:07 pm
@math tutor – let us know when you have your wordpress blog set up!
August 2nd, 2009 at 3:16 am
I have plenty of ideas and information about word press. and the next step for me is to form my own new word press blog.. thanks
August 5th, 2009 at 10:48 am
Very Nice! thanks for all your hard efforts here!
August 27th, 2009 at 8:59 am
Gosh that is an epic guide!
I think the key to success is not to expect it overnight, keep posting, even if you take a break for a month or two, always come back to it, stay patient!
September 6th, 2009 at 2:29 pm
Very interesting post! Great job.
September 7th, 2009 at 12:58 am
You have presented a wealth of information to expand my efforts in Wordpress. Staying ahead of the competition is where I want to be.
September 29th, 2009 at 6:06 pm
@Milly – so true! It really takes persistent work to make it successful, but it is possible!
October 3rd, 2009 at 2:05 am
Great post, but the part I’m most interested in is the list of plugins. I’ve been looking for a top picks type list so I’d know what’s worth using, thanks!
October 7th, 2009 at 3:00 am
Great article, really complete, i should follow your sugesstion then. thanks
October 7th, 2009 at 11:15 pm
I have been looking for information that can advance the efforts of my blog I was lucky to find this.And posting your articles very help me.Thank you for sharing with us.
October 8th, 2009 at 12:23 am
Your blog was remarkable practical and easily understood.
October 10th, 2009 at 10:23 pm
Thank you so much. I read every word and received help in many areas. Also gave me direction to seek further information. I will “retweet” so to speak.
Ron
October 12th, 2009 at 10:26 pm
Hi,
Wow! That was a very informative post. Thanks for taking the time to write it. I’m the founder of a website called Page.ly that automates wordpress setup. I would love to have you take a look at the site. Within two minutes a person can have hosting, a domain name, email, and a WordPress site. Also, it comes with popular plugins. I believe that it will make the setup process even faster.
All the best,
Sally
October 15th, 2009 at 5:24 am
Great article, really complete.You have presented a wealth of information to expand my efforts in Wordpress.Thanks for all your hard efforts here!
October 19th, 2009 at 3:01 am
Thank you blog is very helpful at all for blogging beginners like me, because there are described in detail in accordance with the order in a blog along with the steps to Install Wordpress Blog Theme.Mudah may also be useful for prospective bloggers who will enliven the world of Maya .
November 5th, 2009 at 11:29 am
Thanks
Your blog is wonderful.
first it tempted me to have a blog and later helped me a lot to set it up
November 20th, 2009 at 10:14 pm
Now, that’s what I call comprehensive!
December 3rd, 2009 at 6:22 am
Great resource for beginners. wealth of information.
December 4th, 2009 at 4:24 pm
Thanks for the very informative blog. It will help a lot of internet newbies get started. Learn by a step by step process is key to understanding.
December 9th, 2009 at 4:53 pm
What an example of giving value and expecting nothing in return. Thank you for this. I will refer it to many. this is a great resource on how to set up a blog and monetize it.
Thanks for taking time to be so detailed!
December 10th, 2009 at 5:09 pm
Excellent information, my friend. I have certainly enjoyed how detailed you explained the whole making blog process.
December 10th, 2009 at 10:06 pm
@Sean – thank you!
December 14th, 2009 at 3:59 pm
@Sally – thanks for letting us know about your service. I’ve added it to this post for people who don’t have the time or patience to set things up themselves. Your site looks awesome and I can see from your testimonials that you have a winning service there.
I hope everyone who is interested will check out your site! (page.ly)
December 15th, 2009 at 1:42 pm
Hi,
Thanks for all the information. It has made the process of setting up my blog easier.
December 15th, 2009 at 8:50 pm
@Sree – Great! So glad to hear it! Thanks for letting me know!
December 29th, 2009 at 11:25 pm
This is the most complete guide to blogging with wordpress I’ve ever seen. Great work!
December 31st, 2009 at 10:55 pm
Hi ,
Nice post ! ! ! Awesome work by you the information is very useful to me !
Regards :
Yuva
January 2nd, 2010 at 1:25 am
Thanks for the info sharing with us.It’s an amazing blog.The way you have described all the things are superb.Keep it up.Keep blogging.
January 19th, 2010 at 11:52 am
Thanks for sharing this INVALUABLE information! It has saved me hours of training time. Look forward to learning more from your blog!
January 24th, 2010 at 5:07 pm
@Tuesday – thanks! I’m so glad to hear it! Let us know what your new blog is called when you set it up!
And share it socially – with friends or online (like stumbleupon.com) if you like it! Thanks!